I am having some trouble coming up with a thesis to my junior theme questions which is why are Americans consumers? I changed it from why are Americans consumer focused? I think that it makes more sense to talk about why Americans are consumers than why they are consumer focused. So far I have information about history and consumerism and I also have the idea that a big part of consumerism in advertisement. I can not think of an idea to put it into a thesis or have an introduction. I think that I want to state my question into the introduction as a rhetorical question. Any Ideas please feel free to comment. Also I was wondering if anyone had an idea of a person that I could interview. I already emailed Paco Underhill who wrote the book Why We Buy. If anyone has any ideas of a person of type of person that I can interview. Please comment.
1 comment:
Jillian,
I see you have used CQ Researcher which is good. Now you have to start really digging.
Try ProQuest: use keywords
do an advanced search on these topics--
* Consumer behavior
* Consumer behavior AND Culture
* Consumer behavior AND Consumerism
* Consumer behavior AND History
* Consumer behavior AND Consumption
* Consumer behavior AND Marketing
* Consumer behavior AND Advertising
* American culture AND consumer behavior
See also:
Try National Public Radio (NPR)
listen to Paco Underhill's conversation on Why we Buy
http://www.npr.org/templates/story/story.php?storyId=98184836
Listen to a segment from Talk of the Nation:
The 'Buyology' Behind The Way We Shop--
http://www.npr.org/templates/story/story.php?storyId=98004872
Do this further digging and then you will get more ideas for your paper.
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