Americans on average spend one entire year of their life watching television commercials (Berger 57). That’s not including all the other forms of advertising like print ads in magazines, or newspapers, or radio ads. Throughout history Americans have become more and more materialistic and have become over consumers; the media does not help. From the Industrial Revolution and through World War II Americans have always been consumers and now with this bad economy you would think that it would change, but once a consumer always a consumer. There is a basic level of consumption out there that is not going to change (Underhill). We continue to consume at a greater rate each day (Potter). One purpose of the media is to manipulate the behavior of Americans and get them to use or buy the product being advertised. This is why the media is very influential in the way that Americans consume. The media manipulates Americans subliminally and blatantly which leads Americans into over consuming. Advertising tells Americans what they should want to have, and with almost no self control they consume. Americans are unable to escape the constant presence of the media.
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